THAT! works to provide innovative, convenient solutions for your kitchen, dining room, and life. With its design oriented eye, it scrutinizes consumer needs and simplifies what needs to be done. Combining material technology with lifestyle aesthetics, it creates products replete with everyday practicality, great design, and advanced technology, for solutions that appeal to your senses and restore ease to the hustle and bustle of contemporary living. THAT! : Inspiring imagination for a beautiful life.
Design. It’s in our genes. Innovation. It’s what we do. After years of experience providing professional design services to industry leaders around the world, we happened upon the idea of creating better lifestyle solutions using heat disbursement technology—the kind we commonly find gracing high-tech microprocessors. And it is this idea that brought THAT! to life.
Founded in 2014, THAT! first focused on temperature vs. time. Using a combination of material technology, industrial design, and lifestyle aesthetics, it created a series of innovative, convenient kitchenware and dining products that help make life simpler and better.
Busy modern people look for innovative, clever solutions that help them ease their culinary and living needs—solutions that are contemporary, healthy, and environmentally friendly. We are working to release a series of products that portray our view of the future, with smoother kitchen-to-table experiences, and thoughtfulness at every step. For more quality time, better quality time, with the ones you love.
Our products, from the ThawTHAT! defrosting board that quickly defrosts frozen foods under natural conditions, the SpreadTHAT! butter knife that transfers body warmth to scrape from the coldest butter sticks, our ScoopTHAT! ice cream scoop that takes on tough, frozen ice-cream without a sweat, to the HeatTHAT! and ChillTHAT! thermoses that prolong your dining pleasure by keeping foods and beverages as warm or cold as they should be, help you cook and dine with grace and ease. Bon appetite!
When first faced with our avant-garde designs, most people can’t help but exclaim, “Wow! That’s amazing!” The proud recipient of major international design awards, including Germany’s Red-Dot and iF, America’s GIA, and Japan’s Good Design, THAT!’s innovative products are now available across Europe, America, and Japan, in more than a dozen countries around the world.